Subway is now portraying themselves as purveyors of natural, wholesome sammiches. The ad agency must be banking on the American public forgetting all about their clients having used a material commonly found in yoga mats in their bread. One can’t blame the ad agency, after all, they’re dealing with an American public which is generally thought to have the attention span of a caffeinated flea.
By the same token, I know people who haven’t been swimming in the ocean since seeing “Jaws” in 1976. They just can’t forget about it. If they dare to wade in past their ankles, they start hearing that music; “Duhhhh-Dumm…duhhh-dumm…DUMM DUMM DUMM!” Next thing you know, they’re back to baking themselves on the blanket and considering a walk up to the boardwalk to get some curly fries. They may well have read about the risks of eating fried food and how getting sunburns is more dangerous to you than a great white, but they’ve conveniently forgotten about it.
I had a particularly unpleasant experience a couple of years ago. Many of the perpetrators are no longer around, but still, I can’t forget about it. Part of me knows that I need to let it go, but part of me is much more stubborn about it. I tell myself that never forgetting will allow me to keep my defenses up and avoid ever having to deal with any such witch hunt again. My logic may be well intentioned, but I wonder sometimes if I’ll be sitting in a rocking chair at Sunnyvale Convalescent Care someday rambling on about it to some poor soul who thinks Nixon is in the white house.
I had a great idea of how I could wrap this post up in a neat little somewhat humorous bow, but true to form, I forgot it. I do still recall the jingle of a commercial for the International House of Pancakes from the early 70’s, but that doesn’t really help me just now. If the ending comes to me, I’ll try to remember to put it in the comments section below.
> [T]hey’re dealing with an American public which is generally thought to have the attention span of a caffeinated flea.
Are you Mark Twain in disguise? Because that be some brilliant writing.
I salute you for avoiding the word “Jared” in this post. Every time a Subway commercial plays—and I literally mean every time—I yell “Jared” at the TV. I do something similar with Volkswagen ads but for them I use the word “liars.”
I like how they think a few glitzy pieces of propaganda will make us forget the truth.
I read a book once that talked about the origins of Subway, how it was so cutthroat, the shady practices they used, and how the franchisees were treated shabbily. It might have been McDonalidzation of Society or Fast Food Nation.
There’s a movie coming out about Ray Kroc, the guy who founded McDonald’s. He said of the business world: “It’s dog eat dog and rat eat rat.” Just the kind of language I like to hear from the people who make our food. 🙄 He also said, “If a competitor was drowning I’d stick a hose in his mouth.”
He was a real nice and classy guy.
To sum up, yeah, I don’t like Subway sandwiches very much.
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I blush in response to your generous comparison. I left Jared out of it, because it’s much more pathetic that America would forget that aspect of Subway too.
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Subway blah. Unfortunately I was one of those people who was convinced Jaws was out to get me. Thankfully a visit to universal studios cured me. Stupid shark
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Every time I’ve been to Subway, I remember why I hadn’t been there in so long.
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Your words…they flow like fine (s)wine. The only word missing was bacon. *grin*
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I’m the sow’s meow alright.
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Reblogged this on 1pointperspective and commented:
This week, despite possessing the long term memory of a sieve, I took my turn over here at The Nudge Wink Report. I’m not getting better, I’m getting older.
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I don’t see why I can’t swim in the ocean, and then go for some fries later. After all, I can’t be killed by both great white shark and curly fries, it would at most have to be one of those things.
Even if I completely exclude eating food and becoming food from my lifestyle choices, my chances are still not good.
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